Off-Page SEO is all about optimization carried out off your blog or site. To name a few, forum marketing, link building and social bookmarking comes under Off-Page SEO activities. Both the off and On-Page SEO is considered as indispensable thing to search engine rankings. In nutshell, in the Off-page SEO, you need to do different things outside the blog which helps in increasing the rank of your blog. It helps in generating good amount of traffic towards your blog. In order to be successful in your internet marketing, trying different things related to Off-Page SEO is a must. The following are some competent ways to improve blogs off-Page SEO.
Try forum marketing
All the major search engines simply love forums as they are among the best to share information and knowledge. Hence as a good internet marketer, you are supposed to exploit forums the best for your link building process. To begin with, you can join a number of forums related to your niche area and remain an active member all the time by participating in different discussions, sharing interesting and useful information and rendering good and honest reviews. While doing all these things, you can use signature in your threads carrying a link pointing towards your blog or site.
Search engine and directory submissions
In order to improve your blog Off-Page SEO, it is important to make your blog or website listed over all the popular search engines to a great extent. Apart from your major search engines like Google, Bing and Yahoo, there are number of search engines and directories as well which get tangible size of traffic. These shouldn’t be missed by any chance. Also, there are different stat based sites like Website Shadow and Quantcast where you need to submit your blogs. These sites would render you free back links along with free of cost analytical reports.
Carry a lot of social bookmarking
It is one of the best roles in Off-Page SEO for your blogs. Digg and StumbleUpon are among the most popular platforms wherein you are supposed to share your content over the web along with creating backlinks. The different social bookmarking websites are often crawled by the search engines on a frequent basis and they do not often have a huge amount of active user base. By bookmarking your blogs on these websites would certainly give higher traffic. Only sharing your blog homepage too often in your social bookmarking would not lend a good outcome, hence whenever you add any new post, make sure you bookmark it and visit these web pages to share them again.
Submit RSS feed
Investing some amount of time in RSS feed submission over the RSS aggregators too is an important way of improving your Off-Page SEO of your blog. The feed could be RSS from article directories, blog RSS and the web 2.0 RSS links. In order to convert simple static HTML web page into the RSS format you can seek the help of Feedage.com. The best places where you can submit RSS feeds include bloghub.com, plazoo.com feedagg.com, postrank.com, feedage.com and icerocket.com.
Write regular PRs
If your blog is meant for any business purpose wherein you talk about different products or services, you should then write regular press releases and submit them over popular free PR submission sites. This will help you in getting indexed in Google News thus leading good amount of traffic towards your blog along with find free backlinks. The frequency of submitting PR’s should be carried out at least once in a fortnight.
Final Word
The idea behind Off-Page SEO is to place your blog into high authority networks so that you find more backlinks. This also gives you more traffic and good SERP. By adopting some of the ways discussed above could help you in improving your Off-Page SEO for your blogs.
By Margaret Jules
Margaret Jules lives in Finland and has been doing internet marketing for last 5 years. She loves travelling, meeting new people and works at SEO Morpheus.
